The rivalry between the two American tycoons comics onscreen increasingly fierce. In 2016, they jointly launched two super blockbusters as "Captain America 3" and "Batman v Superman".
Superhero movies line ahead of Hollywood gold mine when they give the film producers hundreds of millions of dollars each year. There are four major studios compete in a genre, including Disney, Warner Bros., Sony Pictures and 20th Century Fox. However, in reality, it's just a confrontation between two barons underground American comic Marvel and DC Comics are.
Marvel: rising from underdogs
Since its inception, Marvel and DC Comics not only through the pages of comic contention. They in turn launched several video games, cartoons, souvenirs followers ... to suction fan. Two big guns so it's close together on each area one.
However, in the past, considering the global level, only slightly more DC Comics Batman or Superman's when superheroes familiar. As Iron Man and Captain America from Marvel influential on a narrower range. Superhero "familiar face" than their perhaps just Spider-Man.
From about 1985, his business due to unfavorable, Marvel had to bring their rights to be some group of characters to the screen go "pledge". That is why the X-Men mutants on film still belongs to 20th Century Fox, while Spider-Man is in the hands of Sony and Marvel Studios have a hard time being he can take the spider appeared in Captain America: Civil War (2016).
But also be extreme over. Marvel owns brands grossing film history Marvel Cinematic Universe name. After Iron Man (2008), 12 of their superhero movie grossed over global $ 9 billion. When "sell themselves" for Disney in 2009, Marvel only $ 4 billion. But financial experts say that figure could reach $ 20 billion.
When DC become a follower
In contrast to the relationship between Marvel and Disney, DC Comics sizable influenced from its parent company Warner Entertainment. The early 21st century, Warner Bros. has revived the superhero Batman Dark Knight trilogy past (2005 - 2012), directed by Christopher Nolan, giving the public a Watchmen (2009) full of different ... But as long as there is not enough compared with Success at Marvel Studios and Disney's.
Until May 10/2014 Kevin Tsujihara - CEO of Warner Bros. officially announced the construction world superhero movies released DC with a long-term calendar for 2020.
Previously, they only beginning to emerge with the Man of Steel's plan in the summer of 2013, Marvel Studios slower ie about 6 years. But ambitious new Warner Bros. DC Comics has helped bring back the race fans and make money from the big screen with Marvel.
The opposite way
Unknown accidental or intentional, filmmaking style of the two companies has always opposed. Marvel began with Robert Downey Jr. as Iron Man show. This is the super hero has come as billionaire, owns swaggering personality but equally witty. The mischievous humor and Iron Man is Marvel films maintained throughout henceforth.
When Marvel Studios in Disney's hands, the film becomes clean, even in the morning when the killing blow, gore, sexuality ... are restricted to a minimum. That makes their team productions accessible to many audiences, from children to adults.
In contrast, the superhero movies made an impact for DC often overcast, dark, harsh. Watchmen is one superhero work hardest, with content full of political metaphors. Zack Snyder did not hesitate to bring to the public more nude scenes, rape, killings not disguise the film.
Christopher Nolan Batman series of the reality stick, with dark tones and humid as the crime scene Gotham city. Man of Steel matter revolves around "symbol of hope" Superman but air still heavy, deep philosophical content.
Not just opposite the scene, the marketing strategy of the Marvel Studios / Disney and DC / Warner Bros. also expressed opposition. Disney has long experience in understanding the psychology of children. They recruited a series starring young, attractive appearance, and constantly put the stars to interact with fans. Not that the stars of Marvel has always been regarded as friendly and close in real life.
Not only that, they are very excited to participate in "games coupled" from the fans when agreeing to star show more intimate act on and off the screen. It was Captain America - Iron Man, Black Widow - Hawkeye, Iron Man - Hulk, Captain America - Winter Soldier ... The liberal thinking filmmakers and openness helped Marvel won much sympathy from the public.
Marvel Studios / Disney also demonstrates the foresight as a key focus on potential markets such as China, Korea, Southeast Asia ... Factor multiethnic, multinational increasingly appear more in Marvel movies. The company is willing to expand the context of spin, not just confined to the US or Europe: Iron Man 3 (2013) has its own version for China, Avengers: Age of ULTRON (2015) have important footage in Korea. .. It made the audience can not neglect native after it was released.
For other potential markets such as Southeast Asia or Latin America, Disney expressed preference by lining Showtimes there about a week earlier than North America. Therefore, every new film of Marvel Studios, this time to become a global film event, attracting huge attention from the media to the fans. Most recently, they continue to reap success with the launch of the first trailer of Captain America: Civil War.
Warner Bros. forced to change because fans
Meanwhile, Warner Bros. the "hard" and rarely pamper fans, even in countries of the Asian potential. As in Vietnam, their release schedule is always hidden and fans of Batman v Superman: Dawn of Justice (2016) have a new opportunity in late November exhaled, knowing super blockbuster will officially be screened from 25.03.2016 as many other places in the world.
The move flourishes most recent Warner Bros. when they held the premiere trailer Batman v Superman: Dawn of Justice in a number of venues in North America. When put money into the theater to enjoy the trailer and the statement of the director Zack Snyder, the audience was presented two posters and a large character invitations to special showings before the official opening day for three days.
Story two projects Batman v Superman: Dawn of Justice and the Suicide Squad (2016) "riot" at San Diego Comic-Con 2015 in the summer is almost unprecedented move from Warner Bros. saw Zack Snyder attended the event on the Batmobile bunkers, stars enthusiastic exchanges, signing autographs, tossing selfie image with fans on social networking ... It shows that Warner Bros. and DC have begun the transition given.
It should be added that a team of DC fan did not feel bothered by "neglect" of idols in the past. They said it was the style "to chảnh" Warner Bros. own and DC, refused to run after serving liking majority only want to do things the subjective perspective. Even a section of fans also said that the company does not need to spend too much money to promote the project, which should focus more on the quality of work, but the lesson from Green Lantern (2011) is still so hot.
The forthcoming films from Warner Bros. and DC promises openness in thinking filmmakers as they do not hesitate to put on the list superhero series actors of color, gay and women like Suicide Squad has suggested. It shows that the production team is ready for battle with Marvel Studios lasting and Disney they had been lagging very far.
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